Kerri Garcia – Chair
The marketing and communications committee develops and carries out a year-round marketing program that interprets the activities, purpose and needs of the Boys & Girls Club and makes use of all available media – speakers, exhibits, press, radio and television.
It cultivates the interest and support of all local newspapers, radio and television stations, invites their representatives to public events of the Boys & Girls Club and supplies news items and articles to magazines and other publications. The committee works with the chief professional officer and the development and marketing staff in preparing news releases, the annual report, pamphlets, flyers and other publicity material.
The committee annually handles the localization and placement of public service television, radio and print ads provided by Boys & Girls Clubs of America. It takes advantage of the special opportunity that National Boys & Girls Club Week gives for publicity. It issues a calendar of Club events and makes use of marketing and communications materials from BGCA.
The committee determines the organization’s primary media spokesperson in conjunction with the Club’s Crisis Management Plan and acquaints board members with their own personal public relations responsibilities, obtains biographical information on all board members from the board development committee and utilizes the news value of activities performed by board and staff members. It conducts an annual public relations forum for board members.